Apple has always believed that powerful technology belongs in the hands of the many.  Not only is the 6th generation iPad, which works with Apple Pencil, arguably the strongest expression of that belief yet, its incredible power and affordable price make it perfect for education.

To emphasize this, we held the launch at the Lane Tech high school in Chicago, evolving the look and feel of traditional Apple events. As brand CD I owned the keynote, guided how the product’s story came to life across a variety of contexts, and co-managed the design with some amazing creatives.